Role
Platforms
Period
SMM manager, content creator
Telegram · Reels · YouTube Shorts
October 2024 — April 2025
Campaign goals
01
The goal - bring new guests to the banya complex and build a loyal community around it: more visits, higher recognition, and a steady flow of bookings.
The strategy is built on a content system around the atmosphere of the place: regular Telegram posts, plus shooting and editing dynamic video for Reels and YouTube Shorts.
The content lived on the aesthetics of steam and rest, banya rituals, interior tours, and promo announcements — everything that makes you want to come and book.
Results
02
+74%
+25%
+21
Subscriber growth in 3 months
Growth in complex
New corporate bookings
Statistics
03
Story highlight examples
04
Profile visuals
05
