Role
Platforms
Period
SMM manager, content creator
Telegram · Reels · YouTube Shorts
April 2025 — present
Campaign goals
01
The goal — full-cycle SMM for the chain: more sales, new B2B partners, and a stronger brand image in the digital space.
The strategy is built on a well-planned content system: daily posts on Telegram (the core platform) plus shooting and editing dynamic video for Reels and YouTube Shorts.
The content runs on the brand's recognizable tone of voice — cocktail recipes, product roundups, and promo announcements. All of it keeps the audience engaged and brings them into the stores.
Results
02
+22%
+11%
+79%
Telegram channel
Subscriber growth
Audience engagement
Video
03
Outdoor advertising
04
Offline channels
Outdoor advertising in Vysokaya Gora
The campaign went beyond social: a digital billboard at the village entrance backed the promos and built brand awareness across the region
Promo creatives & campaigns
05
