SCANDINAVI

Case · SMM · October 2023 — March 2024

An interior design studio in Kazan. #1 interior designers in Kazan per Houzz. 5 years on the market.

Role

Platforms

Period

SMM manager, content creator

Instagram · Reels · YouTube

October 2023 — March 2024

Campaign goals

01

The goal — grow the personal brand of studio founder Ekaterina Sannikova and use it to bring the studio new projects: a stronger expert image, more reach, and inbound design requests.

The strategy is built on a content system around expertise and behind-the-scenes: regular posts, shooting and editing video for Reels, and relaunching the YouTube channel.

The content alternated lifestyle and expert formats — real interiors, the project workflow, and breakdowns of design decisions — which builds trust and brings clients.

Results

02

+58%

+41%

+16

Reach growth

Audience engagement

Design-project requests

Video

03

Profile visuals

04

Content mix: lifestyle alternating with expert format — the studio's real interiors.

YouTube channel

05

A separate task — relaunch the studio's YouTube channel.
My scope: filming (scripting and camera work), editing (DaVinci Resolve, CapCut), and prepping for upload (description, title, thumbnail, tags).
The top video reached 3.9K views.

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Want the same?

Kamilia Yashina

SMM manager, content creator

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