Role
Platforms
Period
SMM manager, content creator
Instagram · Reels · Stories
June 2021 — February 2022
Campaign goals
01
The goal - turn the Kazan online store for The Ordinary into a recognizable brand and grow sales through social media: attract an audience that loves mindful skincare and guide it to purchase.
The strategy is built on a content system around the product and its benefits: regular Instagram posts and Stories, plus short videos for Reels.
The content ran on ingredient breakdowns, routines by skin type, new-arrival reviews, and real results — what removes doubts and leads to an order.
Results
02
+23%
+51%
+47
Sales via social media
Subscriber growth
New returning customers
Profile visual design
03
Instagram Stories
04
