Role
Platforms
Period
SMM manager, content creator
Telegram · Reels · YouTube Shorts
March 2024 — December 2024
Campaign goals
01
The goal - full-cycle SMM for the brand: more sales, new wholesale and B2B clients (salons, technicians, retailers), and a stronger reputation as a professional-cosmetics brand.
The strategy is built on a content system tailored to beauty professionals: regular Telegram posts, plus tutorial and product videos for Reels and YouTube Shorts.
The content centered on products in action, application techniques, and new-arrival reviews — the things that show quality and build professionals' trust.
Results
02
+38%
+47%
+34
Sales via social media
Subscriber growth
New wholesale clients
Video
03
Story highlight examples
04
Profile visuals
05
